The first rule to buying art is to buy what you love. Maybe a piece matches your couch or compliments your decorating theme but matchy-matchy is stale. Choose artwork that takes on a life of its own, that makes a bold statement, or that you are simply instantly drawn to. Hey Stella! creates art with flavour and fervour – boring is not in our vocabulary!
But make sure it's original! There is nothing more depressing than seeing the piece you thought was ‘completely unique’ and ‘one off’ for half price in your local department store. The fine art marketplace can be complicated unless you take the time to truly discover the Art World and open your mind to the vast variety that is available. Only then can you define your preferences and make informed selections for your collection.
Shopping for art is like shopping for any other product – shop around for the best quality and the best value for money. You can deal with a dealer, go to a gallery, or click into the new frontier of collecting and buy art over the internet. From the comfort of your home you can research the artist, evaluate the art in terms of its basic physical characteristics and view Certificates of Authenticity and Appraisals.
